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Tags: Self-congruity

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Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework

Hu, M., Zhang, M., & Wang, Y. (2017). Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework. Computers in Human Behavior, 75, 594-606.

Tags: Co-experience, Live video streaming, Parasocial interaction, Self-congruity, Social identity theory

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