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Tags: Word of Mouth
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Modeling of the role of E-Word of Mouth on Business Performance of eSports with Mediating of Consumer Purchasing Behavior
Abdolmaleki, H., Khodayari, A., & Shariati, J. A. (2022). Modeling of the role of E-Word of Mouth on Business Performance of eSports with Mediating of Consumer Purchasing Behavior. Journal of Sport Management, 13(4), 1093-1105.
Tags:
customer
,
e-sport
,
small business
,
Word of Mouth
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