Browse Items (2 total)

Leforestier, T. (2019). Difference between Brands’ and Charities’ Perception on the French Esport Scene. Master’s Thesis. Dublin Business School, Dublin.

Burton, R., & Gawrysiak, J. (2017). Using eSports Efficiently to Enhance and Extend Brand Perceptions. 2017 Sport Marketing Association Conference (SMA XV)
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