Browse Items (2 total)

Burton, R., & Gawrysiak, J. (2017). Using eSports Efficiently to Enhance and Extend Brand Perceptions. 2017 Sport Marketing Association Conference (SMA XV)

Leforestier, T. (2019). Difference between Brands’ and Charities’ Perception on the French Esport Scene. Master’s Thesis. Dublin Business School, Dublin.
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