Browse Items (2 total)

Hwang, Y., Watanabe, N. M., & Nagel, M. (2022). Effects of in-game brand congruity on esports consumers' implicit and explicit memory. International Journal of Sports Marketing and Sponsorship, (ahead-of-print).

Hwang, J., & Kim, J. (2022). Exploring College Students’ Perceptions of Esports and Esports Academic Programs. Sport Management Education Journal, 1(aop), 1-11.
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