Browse Items (6 total)

Schneider, A., & Wendeborn, T. (2019). eSport-Events: Potentiale und Herausforderungen hybrider Erlebniswelten aus Sicht des Eventmarketing. In Zanger, C. (Ed.), Eventforschung. Aktueller Stand und Perspektiven (pp. 90-105). Chemnitz: Springer…

Rouhiainen, T. (2022). Esports event marketing.

Borowy, M., & Jin, D. Y. (2016). Mega-Events and Globalization: Capital and Spectacle in a Changing World Order. London: Routledge.

Borowy, M., & Jin, D. Y. (2013). Pioneering eSport: The Experience Economy and the Marketing of Early 1980s Arcade Gaming Contests. International Journal of Communication, 7.

Parshakov, P., Naidenova, I., & Barajas, A. (2020). Spillover Effect in Promotion: Evidence from Video Game Publishers and eSports Tournaments. Journal of Business Research, 118, 262-270.

Mao, E. (2022). The effectiveness of event marketing in an attention economy: Findings from Twitch live-stream esports tournament events. Journal of Media Economics, 34(3), 194-211.