Browse Items (3 total)

Borowy, M., & Jin, D. Y. (2013). Pioneering eSport: The Experience Economy and the Marketing of Early 1980s Arcade Gaming Contests. International Journal of Communication, 7.

Seo, Y. (2013). Electronic Sports: A New Marketing Landscape of the Experience Economy. Journal of Marketing Management, 29(13-14), 1542-1560.

Ström, P., & Ernkvist, M. (2018). The Korean Online Game Wave – Development Within the Experience Economy. In A. Scupola & L. Fuglsang (Eds.), Services, Experiences and Innovation – Integrating and Extending Research (pp. 316-334). Cheltenham: Edward…
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