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Tags: generation z

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The rise of digital advertising in eSports: A case study on Twitch

Singh, A. (2022). The rise of digital advertising in eSports: A case study on Twitch (Doctoral dissertation, The IIE).

Tags: advertising, brand equity, digital advertising, esports, generation z, live streaming, Twitch

Social Media Content Marketing for Millennials, Generation Z, and the Esports Target Market

Smeekes, W. A. C. (2022). Social Media Content Marketing for Millennials, Generation Z, and the Esports Target Market.

Tags: content, esports, generation z, marketing, millennials, social media, strategy, target group

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