Browse Items (2 total)

González-Moreno, S. E., Palma-Ruiz, J. M., & Caro-Lazos, L. E. (2022). Marketing Strategies for Esports. In Esports and the Media (pp. 52-68). Routledge.

Lehnert, K., Walz, A. & Christianson, R. (2020). The Booming eSports Market: A Field Day for Fans. Journal of Business Strategy. Published online December 9 2020.
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