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Tags: social network service

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What drives streamers? Users’ characteristics and motivations on social live streaming services

Zimmer, F., & Scheibe, K. (2019). What drives streamers? Users’ characteristics and motivations on social live streaming services. In Proceedings of the 52nd Hawaii International Conference on System Sciences.

Tags: Content analysis, Digital and Social Media, Live Streaming Services, motivation, social live streaming service, social network service, uses and gratifications theory

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