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Tags: stakeholders

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Building destination identity through esports events: The case of Jönköping, the 'City of DreamHack'

Berndt, A., Helmefalk, M., & McCauley, B. (2022). Building destination identity through esports events: The case of Jönköping, the ‘City of DreamHack’. In 5th Advances in Destination Management, Kalmar, Sweden, June 8-10, 2022..

Tags: audience, DreamHack, esports, esports events, local tourism, stakeholders, tourism marketing

Traditional sports organizations' expansion to eSports

Gargallo Serrano, E. (2022). Traditional sports organizations’ expansion to eSports.

Tags: alliance, business models, esports, growth, League of Legends, organic growth, organizations, Sports, stakeholders, strategy

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