Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework

Title

Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework

Description

Hu, M., Zhang, M., & Wang, Y. (2017). Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework. Computers in Human Behavior, 75, 594-606.

Creator

Hu, M., Zhang, M., & Wang, Y.

Date

2017

Publisher

Elsevier

Language

English

Type

Journal Paper