Utilitarian and hedonic motivations for live streaming shopping

Title

Description

Cai, J., Wohn, D. Y., Mittal, A., & Sureshbabu, D. (2018). Utilitarian and hedonic motivations for live streaming shopping. In Proceedings of the 2018 ACM international conference on interactive experiences for TV and online video (pp. 81-88).

Creator

Cai, J., Wohn, D. Y., Mittal, A., & Sureshbabu, D.

Date

2018

Publisher

ACM international conference on interactive experiences for TV and online video

Language

English

Type

Conference Paper

Identifier

https://doi.org/10.1145/3210825.3210837