Change, we can believe in: Examining spillover effect of content switching on live streaming platform

Title

Change, we can believe in: Examining spillover effect of content switching on live streaming platform

Description

Zhao, K., Lu, Y., Hu, Y., & Hong, Y. (2018). Change, we can believe in: Examining spillover effect of content switching on live streaming platform. In 39th International Conference on Information Systems, ICIS 2018. Association for Information Systems.

Creator

Zhao, K., Lu, Y., Hu, Y., & Hong, Y.

Date

2018

Publisher

International Conference on Information Systems, ICIS 2018

Language

English

Type

Conference Paper