Marketing to Gamers: The Effects of Video Game Streams on Consumer Attitudes and Behaviors
Title
Marketing to Gamers: The Effects of Video Game Streams on Consumer Attitudes and Behaviors
Description
Foster, L. B., & Dunn, R. A. (2020). Marketing to Gamers: The Effects of Video Game Streams on Consumer Attitudes and Behaviors. In Digital Marketing Strategies and Models for Competitive Business (pp. 160-186). IGI Global.
Creator
Foster, L. B., & Dunn, R. A.
Date
2020
Publisher
IGI Global
Language
English
Type
Book Chapter