Gender influence on brand recommendation at an esports event

Title

Gender influence on brand recommendation at an esports event

Description

Amor, J. S. C., Alguacil, M., & Gómez-Tafalla, A. M. (2022). Gender influence on brand recommendation at an esports event. Journal of Physical Education and Sport, 22(1), 231-238.

Creator

Amor, J. S. C., Alguacil, M., & Gómez-Tafalla, A. M.

Date

2022

Publisher

Journal of Physical Education and Sport

Language

English

Type

Journal Paper