Modeling of the role of E-Word of Mouth on Business Performance of eSports with Mediating of Consumer Purchasing Behavior

Title

Modeling of the role of E-Word of Mouth on Business Performance of eSports with Mediating of Consumer Purchasing Behavior

Description

Abdolmaleki, H., Khodayari, A., & Shariati, J. A. (2022). Modeling of the role of E-Word of Mouth on Business Performance of eSports with Mediating of Consumer Purchasing Behavior. Journal of Sport Management, 13(4), 1093-1105.

Creator

Abdolmaleki, H., Khodayari, A., & Shariati, J. A.

Date

2022

Publisher

Journal of Sport Management

Language

English

Type

Journal Paper