The strategic advantage of mature-stage firms: Digitalization and the diversification of professional sport into esports

Title

Description

Pizzo, A. D., Kunkel, T., Jones, G. J., Baker, B. J., & Funk, D. C. (2022). The strategic advantage of mature-stage firms: Digitalization and the diversification of professional sport into esports. Journal of Business Research, 139, 257-266.

Creator

Pizzo, A. D., Kunkel, T., Jones, G. J., Baker, B. J., & Funk, D. C.

Date

2022

Publisher

Journal of Business Research

Language

English

Type

Journal Paper

Identifier

https://doi.org/10.1016/j.jbusres.2021.09.057