Marketing Strategies for Esports

Title

Marketing Strategies for Esports

Description

González-Moreno, S. E., Palma-Ruiz, J. M., & Caro-Lazos, L. E. (2022). Marketing Strategies for Esports. In Esports and the Media (pp. 52-68). Routledge.

Creator

González-Moreno, S. E., Palma-Ruiz, J. M., & Caro-Lazos, L. E.

Date

2022

Publisher

Routledge

Language

English

Type

Book Chapter