Branding in eSports: An Empirical Analysis of the Specifics of Public Relations Compared to Traditional Sports.

Title

Branding in eSports: An Empirical Analysis of the Specifics of Public Relations Compared to Traditional Sports.

Description

Nufer, G., & Mariot, D. (2022). Branding in eSports: An Empirical Analysis of the Specifics of Public Relations Compared to Traditional Sports. IUP Journal of Brand Management, 19(2).

Creator

Nufer, G., & Mariot, D.

Date

2022

Publisher

IUP Journal of Brand Management

Language

English

Type

Journal Paper