An implicit research methodology to evaluate advertising effectiveness in Esports streaming based on viewers' gaze, cognitive and emotional responses.

Title

Description

Giakoni, F., López, M., Segado, F., Manzanares, A., & Mínguez, J. (2022). An implicit research methodology to evaluate advertising effectiveness in Esports streaming based on viewers’ gaze, cognitive and emotional responses. SPORT TK-Revista EuroAmericana de Ciencias del Deporte, 11, 21-21.

Creator

Giakoni, F., López, M., Segado, F., Manzanares, A., & Mínguez, J.

Date

2022

Publisher

SPORT TK-EuroAmerican
Journal of Sport Sciences

Language

English

Type

Journal Paper

Identifier

https://revistas.um.es/sportk/article/download/485921/324761