Building destination identity through esports events: The case of Jönköping, the 'City of DreamHack'

Building destination identity through esports events: The case of Jönköping, the 'City of DreamHack'

Berndt, A., Helmefalk, M., & McCauley, B. (2022). Building destination identity through esports events: The case of Jönköping, the ‘City of DreamHack’. In 5th Advances in Destination Management, Kalmar, Sweden, June 8-10, 2022..

Berndt, A., Helmefalk, M., & McCauley, B.

2022

Advances in Destination Management

English

Conference Paper