Electronic Sports: A New Marketing Landscape of the Experience Economy
Title
Electronic Sports: A New Marketing Landscape of the Experience Economy
Description
Seo, Y. (2013). Electronic Sports: A New Marketing Landscape of the Experience Economy. Journal of Marketing Management, 29(13-14), 1542-1560.
Creator
Seo, Y.
Date
2013
Publisher
Journal of Marketing Management
Language
English
Type
Journal Paper