Global Pandemic Compels Sport to Move to Esports: Understanding from Brand Extension Perspective
Title
Global Pandemic Compels Sport to Move to Esports: Understanding from Brand Extension Perspective
Description
Ke, X., & Wagner, C. (2020). Global Pandemic Compels Sport to Move to Esports: Understanding from Brand Extension Perspective, Managing Sport and Leisure, 1-6.
Creator
Ke, X., & Wagner, C.
Date
2020
Publisher
Managing Sport and Leisure
Language
English
Type
Journal Paper