Spillover Effect in Promotion: Evidence from Video Game Publishers and eSports Tournaments

Title

Description

Parshakov, P., Naidenova, I., & Barajas, A. (2020). Spillover Effect in Promotion: Evidence from Video Game Publishers and eSports Tournaments. Journal of Business Research, 118, 262-270.

Creator

Parshakov, P., Naidenova, I., & Barajas, A.

Date

2020

Publisher

Journal of Business Research

Language

English

Type

Journal Paper

Identifier

https://doi.org/10.1016/j.jbusres.2020.06.036