Audience Response to Endemic and Non-Endemic Sponsors of Esports Events

Title

Description

Rogers, R., Farquhar, L., & Mummert, J. (2020). Audience Response to Endemic and Non-Endemic Sponsors of Esports Events. International Journal of Sports Marketing and Sponsorship, 21(3), 561-576.

Creator

Rogers, R., Farquhar, L., & Mummert, J.

Date

2020

Publisher

International Journal of Sports Marketing and Sponsorship

Language

English

Type

Journal Paper

Identifier

https://doi.org/10.1108/IJSMS-09-2019-0107