Esports Sponsorship: An Empirical Examination of Esports Consumers’ Perceptions of Non-Endemic Sponsors
Title
Esports Sponsorship: An Empirical Examination of Esports Consumers’ Perceptions of Non-Endemic Sponsors
Description
Huettermann, M., Trail, G. T., Pizzo, A. D., & Stallone, V. (2020). Esports Sponsorship: An Empirical Examination of Esports Consumers’ Perceptions of Non-Endemic Sponsors. Journal of Global Sport Management, 1-26.
Creator
Huettermann, M., Trail, G. T., Pizzo, A. D., & Stallone, V.
Date
2020
Publisher
Journal of Global Sport Management
Language
English
Type
Journal Paper