Attention to Esports Advertisement: Effect of Ad Animation and In-Game Dynamics on Viewers’ Visual Attention
Title
Attention to Esports Advertisement: Effect of Ad Animation and In-Game Dynamics on Viewers’ Visual Attention
Description
Seo, Y. N., Kim, M., Lee, D., & Jung, Y. (2018). Attention to Esports Advertisement: Effect of Ad Animation and In-Game Dynamics on Viewers’ Visual Attention. Behavior & Information Technology, 37(12), 1194–1202.
Creator
Seo, Y. N., Kim, M., Lee, D., & Jung, Y.
Date
2018
Publisher
Behavior & Information Technology
Language
English
Type
Journal Paper