Corporate Growth Strategies in an Era of Digitalization: A Network Analysis of the National Basketball Association’s 2K League Sponsors

Title

Description

Lopez, C., Pizzo, A. D., Gupta, K., Kennedy, H., & Funk, D. C. (2021). Corporate Growth Strategies in an Era of Digitalization: A Network Analysis of the National Basketball Association’s 2K League Sponsors. Journal of Business Research, 133, 208-217.

Creator

Lopez, C., Pizzo, A. D., Gupta, K., Kennedy, H., & Funk, D. C.

Date

2021

Publisher

Journal of Business Research

Language

English

Type

Journal Paper

Identifier

https://doi.org/10.1016/j.jbusres.2021.04.068