Corporate Growth Strategies in an Era of Digitalization: A Network Analysis of the National Basketball Association’s 2K League Sponsors
Title
Corporate Growth Strategies in an Era of Digitalization: A Network Analysis of the National Basketball Association’s 2K League Sponsors
Description
Lopez, C., Pizzo, A. D., Gupta, K., Kennedy, H., & Funk, D. C. (2021). Corporate Growth Strategies in an Era of Digitalization: A Network Analysis of the National Basketball Association’s 2K League Sponsors. Journal of Business Research, 133, 208-217.
Creator
Lopez, C., Pizzo, A. D., Gupta, K., Kennedy, H., & Funk, D. C.
Date
2021
Publisher
Journal of Business Research
Language
English
Type
Journal Paper