Promoting Within Sport: An Exploration of Creativity in Traditional, Extreme and Esports Contexts
Title
Promoting Within Sport: An Exploration of Creativity in Traditional, Extreme and Esports Contexts
Description
Devereux, L., Raggiotto, F., Scarpi, D. and Moretti, A. (2021). Promoting Within Sport: An Exploration of Creativity in Traditional, Extreme and Esports Contexts. In: Pantano, E. (Ed.), Creativity and Marketing: The Fuel for Success (pp. 19-32). Bingley, Emerald.
Creator
Devereux, L., Raggiotto, F., Scarpi, D., Moretti, A.
Date
2021
Publisher
Emerald Publishing Limited
Language
English
Type
Book Chapter
Identifier
https://doi.org/10.1108/978-1-80071-330-720211002