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This study explores if and how perceived Esports streamer credibility influences the audience’s attitude toward the brand endorsed by the streamer. Results from a survey
conducted with US adults (N = 277) show the significant and positive…
Paramitha, S. T., Hasan, M. F., Ilsya, M. N. F., Anggraeni, L., & Gilang Ramadhan, M. (2021). Level of physical activity of Indonesian esport athletes in the piala Presiden esport 2019. Jurnal SPORTIF : Jurnal Penelitian Pembelajaran, 7(1), 71-83.
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Macedoa T., Falcãob T. (2019). Like a pro: Communication, camaraderie and group cohesion in the Amazonian esports scenario. Entertainment Computing (34). Elsevier.
