Marketing Esports, Sports & Vietnam with Florian Lefebvre

The Esports Research Report
The Esports Research Report
Marketing Esports, Sports & Vietnam with Florian Lefebvre
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A PhD in marketing on Dynamic Capabilities between sports and esports. Florian Lefebvre talks about the intersection of sports and esports and his future work in Vietnam with Stephanie Orme and Brian McCauley. PhD thesis title at Paris-Saclay University : Contribution to the analysis of professional football clubs’ strategies on the international market of esport: a dynamic capabilities approach.

 

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