A new frontier: alcohol sponsorship activation through esports
Title
A new frontier: alcohol sponsorship activation through esports
Description
Kelly, S. J., & Van der Leij, D. (2021). A new frontier: alcohol sponsorship activation through esports. Marketing Intelligence & Planning, 39(4), 533-558.
Creator
Kelly, S. J., & Van der Leij, D.
Date
2021
Publisher
Marketing Intelligence & Planning
Language
English
Type
Journal Paper