A new Approach Via Level of Addiction in eSports: Investigating Participation Motives from a Marketing Perspective
Title
A new Approach Via Level of Addiction in eSports: Investigating Participation Motives from a Marketing Perspective
Description
Choi, C. et al. (2017). A new Approach Via Level of Addiction in eSports: Investigating Participation Motives from a Marketing Perspective. 2017 Sport Marketing Association Conference (SMA XV).
Creator
Choi, C. et al.
Date
2017
Publisher
Sport Marketing Association Conference
Language
English
Type
Conference Paper