GenZ and Esports: Digitizing the Live Event Brand

Title

GenZ and Esports: Digitizing the Live Event Brand

Description

de Freitas, R. (2021). GenZ and Esports: Digitizing the Live Event Brand. In W. W├Ârndl, C. Koo & J. L. Stienmetz (Eds.), Information and Communication Technologies in Tourism 2021: Proceedings of the ENTER 2021 eTourism Conference, January 19-22, 2021 (pp. 188-201). Cham: Springer.

Creator

de Freitas, R.

Date

2021

Publisher

Springer

Language

English

Type

Book Chapter