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Tags: co-creation of value

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Watching sports on Twitch? A study of factors influencing continuance intentions to watch Thursday Night Football co-streaming

Qian, T. Y. (2021). Watching sports on Twitch? A study of factors influencing continuance intentions to watch Thursday Night Football co-streaming. Sport Management Review, 1-22.

Tags: co-creation of value, expertise, fit, identification, interactions, livestreaming

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