Psychological Affect of e-Sports in e-Marketing via Computational Methods

Title

Psychological Affect of e-Sports in e-Marketing via Computational Methods

Description

Skouroliakos, L., Halkiopoulos, C., Gkintoni, E., & Antonopoulo, H. (2017). Psychological Affect of e-Sports in e-Marketing via Computational Methods. In 5 th International Conference on Contemporary Marketing Issues ICCMI June 21-23, 2017 Thessaloniki, Greece (p. 327).

Creator

Skouroliakos, L., Halkiopoulos, C., Gkintoni, E., & Antonopoulo, H.

Date

2017

Publisher

International Conference on Contemporary Marketing Issues

Language

English

Type

Conference Paper