Florian Lefebvre is finalising his marketing PhD which looks at the dynamic capabilities of football clubs as they enter the esports market. He talks to Brian and Steph about what he found and also his future plans for research in Vietnam. Follow Florian on Twitter here to follow his progress while you can read about his research on dynamic capabilities […]
A PhD in marketing on Dynamic Capabilities between sports and esports. Florian Lefebvre talks about the intersection of sports and esports and his future work in Vietnam with Stephanie Orme and Brian McCauley. PhD thesis title at Paris-Saclay University : Contribution to the analysis of professional football clubs’ strategies on the international market of esport: a dynamic capabilities approach.