So how can Sports benefit from working with Esports? We ask Dr Tobias Scholz about his new research in the International Journal of Esports on the Esports Research Report hosted by Dr Stephanie Orme and Dr Brian McCauley.
Esports can help revitalize traditional sports, reach a young audience, and venture into the digital society. But it all depends on a precise strategy from the sports business. If that is not happening, it could hurt traditional sports teams. “Esports is a cultural phenomenon with resemblance rooted in sports, media, entertainment, and culture, but emerged in a digitized environment. Thereby, evolved beyond the constraints of traditional sports, media, entertainment, and culture.” (Scholz, 2020).
Tobias Scholz, Lisa Völkel & Carolin Uebach published ‘Sportification of Esports – A systematization of sport-teams entering the esports ecosystem’ in the International Journal of Esports. Read it free here! https://www.ijesports.org/article/48/html
Tobias Scholz is an assistant professor at the University of Siegen for Human Resource Management and Organizational Behavior. He is the founding chairperson of the ERN. He is in esports since 2001 first as journalist and since 2009 trying to level up his researcher-skills. Follow him on Twitter: @t0bs3n or connect on LinkedIn here.
Lisa Völkel is student assistant at the chair for Human Resource Management and Organizational Behavior at the University of Siegen and manages the university team Siegen Bisons (https://siegenbisons.com) and can be found on Twitter @lisa_vlkl
Webpage: https://esportsisbusiness.com/
Scholz, T., Völkel, L., & Uebach, C. (2021). Sportification of Esports-A systematization of sport-teams entering the esports ecosystem. International Journal of Esports, 2(2). https://www.ijesports.org/article/48/html
Scholz, T. M. (2020). Afterword: An expert perspective on the future of esports. In D. P. Hedlund, G. Fried, & R. C. Smith III (Eds.). Esports Business Management, Champaign, IL: Human Kinetics, pp. 217-220.